Fresh new data available: covering 1 in 4 households  (equal to 420,000)

Experian Ireland's National Canvasse is an extensive consumer file which helps Direct Marketers generate targeted lists to help identify new prospects. Combined with Experian's Mosaic RoI product a Marketer can understand more about existing customers and develop strong retention and cross-sell opportunities.

National Canvasse RoI helps Marketers optimise the value of their own client base. By using own client data, Experian can identify your most profitable customers and then identify their demographic and lifestyle characteristics using a powerful segmentation system - Mosaic Republic of Ireland.

Once a customer type is identified, Experian can then use National Canvasse file of 420,000 households to give you a list of 'look-a-like' customers. The combination of data assets ensures our clients can build accurate and relevant prospect lists for marketing activities.